Action king Akshay Kumar has been signed as the brand ambassador of Levis jeans.

He will be featuring with international super model Saira S., in the ads of 501 Jean which is a brand new form of the first pair of jeans that carried the tag live unbuttoned.

The lunch event of the campaign took place on 26 August, 2008 at at the Taj Lands End, in Bandra, Mumbai,

Akshay Kumar lived up to his action star image at the launch of the Levis 501 Live Unbuttoned campaign.

Akshay walked the ramp with international models and even set himself on fire. Check out Akshay Kumar unbutton his jeans as he walks down the ramp for Levis.